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The Rolex Cellini collection represents Rolex’s commitment to pure dress watchmaking — a side of the brand that casual observers often overlook. Named after Renaissance artist Benvenuto Cellini, these watches are available exclusively in precious metals and designed purely for formal occasions.
The Cellini Collection
Three models make up the current Cellini line:
- Cellini Time (50509): The purest expression — hours, minutes, seconds only. White gold case, leather strap, ultra-thin profile. The essence of dress watchmaking.
- Cellini Date (50519): Adds an off-center date disc for practicality without disrupting the elegant dial composition.
- Cellini Moonphase (50535): The most complex Cellini — off-center moonphase indication, date, and retrograde seconds. A genuine haute horlogerie piece from the house of Rolex.
Who Is the Cellini For?
The Cellini is for the sophisticated watch collector who wears Rolex’s sports models in daily life but wants a formal alternative for black tie events. It’s not a substitute for a Submariner or Datejust — it’s a specialized tool for specific dressing occasions. Priced from $15,000-$43,000, it competes with dress watches from Jaeger-LeCoultre and IWC.
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